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The Video Editing Journey...

Those moments from the editing studio where I'm helping to make a reality out of someone's vision. What it takes to get there, and the challenges and quirks I encounter along the way. It's the stuff I just couldn't help but share.

Lee. Meaningful work. Work we were designed to do.

Published by Expansive John on
a family sits on a couch, watching an end-of-life video created for them by the Grandmother, where she tells a story about growing up on a farm. There is a sunset and the farm and fields.
So much talk of disrupting, AI coming for our jobs, scaling, selling, growing... After so many years in the race, I find myself in a place that I wish I had found much sooner. One that calls out the inner artist. One tha... Read More

6 Mistakes People Make When Hiring a Video Editor (And How to Avoid Them)

Published by Expansive John on
family legacy trip stories being told at the cabin in the mountains
I have encountered more tales from prospective clients than I care to recount, where the editor abandoned the project and one of the first questions I am asked is, “Is it common for video editors to just stop working on a project when something better comes along??”Unfortunate... Read More

Beyond The Feed

Published by Expansive John on
family trip
I hear this often. "Which social platforms will you be posting to?"It comes in the form of emails and surveys from the various tools that I use to edit videos for clients:"None." Is my usual response.  Th... Read More

I feel for the edits that get away...

Published by Expansive John on
a blue door in the clouds opens and takes the viewer down to a town where a child is building a blanket fort in his room.
I've had the unfortunate experience of having a client project go sideways prior to a video being completed. This was a while ago, and it was the first (and only) time, since opening my video editing business, that this has happened. As I look back at the comments and emai... Read More